Perhaps the most notable thing about Periscope is the insight into humanity
Periscope offers the world moments from the lives of people everywhere. Although fame on this platform is spreading quickly in regard to it’s ability to show anyone cities and travel destinations around the world, which I covered in my initial post here. There is something else very special happening: genuine moments celebrating life itself, one person’s experience at a time.
Here is one such moment where Denise a.k.a @lifeisurs2enjoy shares a glimpse of how she was touched by a girl, Ashley @BeautEfulMess who is full of life and laughter, despite the fact that she has been diagnosed with brain cancer. Watch and enjoy and consider the depth of value Periscope can offer – beyond the buzz.
Meet Denise @Lifeisurs2enjoy and Ashley @BeautEfulMess on Periscope
Show Ashley some love on Twitter <<click to tweet, and follow her on Periscope – she’s just joined and is still an Egg 
– an egg who is hatching beautifully!
How can marketers and brands best use Periscope?
- Work within the community
- Learn about the values of the people involved
- Help influencers do their thing, while providing value from the brand.
- Consider partnerships to support the excellent broadcasting already happening.
- Open your mind.
…and think about where YOU fit in to this incredible platform.
As marketers, and in particular marketers looking to capitalize on Periscope for the brands they represent, it is worthwhile to step out of the day to day thinking and consider how one can add value to people by working with individuals in their already existing communities. Understanding the depth of what is happening in the emerging Periscope community and looking to add value. The rules have not changed, but the community of any platform deserves appropriate strategy and care.
The opportunity in Periscope is in helping people, and showing the world what you can do to make lives better. There is your challenge, what do you think?
Add your thoughts in the comments below, or send out your thoughts hashtagged #perichat. Let’s continue the conversation.
The post Periscope has depth beyond the buzz |#Perichat appeared first on Perspectives.
